ORBIT is the intelligence system behind every account we manage. It captures your data nightly, watches it daily, remembers everything, and never lets a change happen without a named human signing it off. No other agency runs on anything like it.
| Account | Spend MTD | Pacing | Return | Trend · 30d | Radar |
|---|---|---|---|---|---|
| Ecom / Wellness | $23,480 | 101% | 4.7x MER | Clear | |
| Travel / EU | $61,900 | 96% | 3.2x MER | Clear | |
| Ecom / Lighting | $9,340 | 118% | 2.8x MER | Breach | |
| Leadgen / Fitness | $14,120 | 89% | $19 CPA | Watch | |
| Ecom / Apparel | $37,215 | 103% | 5.1x MER | Clear |
Meta, Google, TikTok and your storefront. One system, one view, no silos.
Real revenue from your store, not what ad platforms claim credit for.
Every budget paced daily against target. Overspend flagged before it happens.
Statistical baselines built from your account's own history, not industry averages.
One canonical record of every number, change and decision. No revisionist history.
Ask an agency why your CPA moved last March and you'll get a shrug, a guess, or a scramble through old email threads. The knowledge lives in someone's head, and when that someone changes jobs, your account history walks out the door with them.
Worse: the numbers most agencies report are the numbers the ad platforms grade themselves on. Meta claims a sale. Google claims the same sale. Your report shows two.
ORBIT exists because we refused to run accounts that way. Every account we manage lives inside a system that records everything, checks everything, and reports what actually happened.
"Platform metrics are not truth. A system that remembers beats a person who forgets."
The ORBIT Design PrinciplesAccount knowledge stored in people evaporates with staff turnover. ORBIT's record is permanent: every change, every decision, every result, forever.
Ad platforms overclaim conversions and double-count each other's sales. ORBIT reconciles against your real storefront revenue and labels platform numbers as what they are: directional.
Most agencies discover issues when the monthly report gets written. ORBIT sweeps every account every morning, so anomalies surface in hours, not weeks.
Who changed that budget? When? Why? In most accounts, nobody knows. In ORBIT, nothing touches your account without a named human approval and a permanent log entry.
ORBIT runs a full intelligence cycle on every account, every single day, while most agencies are still asleep.
Every night, ORBIT pulls fresh performance data from every platform your budget touches, plus real revenue from your storefront.
Every morning RADAR, ORBIT's detection layer, sweeps each account against statistical baselines built from its own history.
ORBIT proposes the fix. A named human approves it. Only then does anything change, and the change is logged and revisited to score whether it worked.
This is what a completely ordinary night looks like inside the system: capture, checks, detection, and a proposal waiting with the morning coffee.
Fresh spend, performance and revenue pulled for every account: Meta, Google, TikTok and storefront.
Every account's normal range updated from its own trailing history: median and spread, per metric.
Plain-language account summaries regenerated from the night's numbers, ready before the team logs in.
One account tracking 118% of monthly budget by day 22, outside its normal band. Proposal filed, team alerted.
A named person reviews the evidence and signs off. Only now does anything change in the account.
Budget adjusted, change recorded permanently: who, when, why. It'll be revisited later and scored: did it work?
Daily spend is running well above this account's normal pace, on track to overshoot the monthly budget by 18%. Recommend trimming the daily budget to land the month on target.
ORBIT never edits an account on its own. Every proposal carries its evidence, waits for a named human, and leaves a permanent record either way.
Every client we take on gets the full system from day one. This isn't an add-on or a premium tier. It's how we run every account, because we don't know how to run them any other way.
Every budget change, creative launch, audit finding and decision on your account, logged permanently with who, when and why. "Why did we change that in March?" is answered in seconds, not shrugs.
ORBIT connects to your actual storefront and measures blended return on total ad spend: TRUE MER. Platform-reported numbers still get tracked, but they're labelled what they are: the platform's opinion.
Meta and Google each claiming the same sales: combined, they "attribute" 158% of real revenue. ORBIT reports the real number. Illustrative data.
The daily detection sweep. Baselines are computed from your account's own twelve-month history (median and spread, not gut feel), so ORBIT knows the difference between normal volatility and a real problem.
Every change ORBIT proposes gets revisited after the dust settles and scored: did it work? The system compounds what your account responds to, not what a best-practice blog post says accounts respond to.
Performance targets derived from your own trailing twelve months: ambitious but bounded by what your account has actually proven it can do. Refreshed monthly, forecast forward.
Monday: the week ahead, prioritised by what needs attention. Friday: the story of the week that was: what changed, what worked, what's next. Written from the record, not from recollection.
The same intelligence, delivered where your team already lives. Morning reads, breach alerts and the weekly story land in your own Slack channel, and when ORBIT files a proposal, approving it is a reply, not a login.
Same rules as everything else in the system: ORBIT posts the evidence, a named human says yes, and the change is executed and logged. Your channel becomes the account's running record.
Morning sweep done. 11 accounts clear.
1 breach: Ecom / Lighting pacing 118% of monthly
budget by day 22. Proposal #47 filed: trim daily budget to land
the month on target. Reply approve 47 to execute.
approve 47
Executed & logged. Daily budget trimmed 18%. Change recorded with approver and evidence. I'll score the outcome once the dust settles.
You're not hiring a team that promises to pay attention. You're hiring a team wired into a system that can't look away.
Your account is checked every single morning against its own statistical baselines: weekends, holidays, launch weeks. Problems get caught in hours. Most agencies find them at report time.
We report blended return on real revenue, reconciled against your storefront, not platform claims. When we say the number is true, it's because the system checked, not because we're confident.
Every change to your account carries a named approver and a permanent log entry. Ask us anything about your account's history; the answer comes from the record, not from memory.
Every client we take on goes into the system from day one. Tell us about your accounts and we'll show you what ORBIT would be watching by next week.